Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.
Via a combination of experience, traditional desk research and semiotic analysis we helped a leading global semiotician decode the social, economic and political meanings of “wellness” in contemporary Japan.
Working with a leading smartphone manufacturer, we conducted extensive UX focused interviews to explore the practical and aesthetic preferences in smartphone design among Japanese consumers and to deliver actionable insights to help inform and optomise product design decisions.
With the presence of virtual reality continuing to grow in prominence, we conducted a series of immersive home-visits to help a leading device manufacturer understand how VR headsets are being used in Japanese homes and through behavioral observation and careful analysis were able to reveal current unmet needs and potential future use cases.
Following an extensive but somewhat confusing global quantitative survey of users of cloud storage services, we conducted depth interviews and focus groups to help a market leader see through the practical responses of Japanese users to better understand the emotional needs influencing trial and adoption
In one of the world’s most visually saturated and informed societies, we helped a global technology and information giant understand how gaps between consumer needs and behaviours in visual search services present opportunities for product refinement and increased cultural relevance.
In a clinical area where treatment methods continue to evolve, we worked with a major player in the pharmaceutical industry to taylor their messaging to suit the needs of Japanese physicians and create optimal positioning of their new product among competitors.
