Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.
In one of the world’s most visually saturated and informed societies, we helped a global technology and information giant understand how gaps between consumer needs and behaviours in visual search services present opportunities for product refinement and increased cultural relevance.
In a clinical area where treatment methods continue to evolve, we worked with a major player in the pharmaceutical industry to taylor their messaging to suit the needs of Japanesese physicians and create optimal positioning of their new product among competitors.
In a B2B market that is typically slow to adopt new technologies, we worked with a titan of global cloud provision to help them understand how to position themsleves as leader of the pack and the go-to offering for business usage of public cloud in Japan.
With lifestyles diversifying and incomes increasing in South East Asia, we helped a leading global food maker to explore consumers’ changing needs, preferences and home-grown innovations in ready-meal preparation in the Philippines.
