Corporate Profile

HOMECorporate Profile

Company Name

Sugata Research Co., Ltd.


Ishiyama Building 3F, 1-58-1 Yoyogi, Shibuya-ku, Tokyo 151-0053, Japan


15 million yen

Board Members

Managing Director / Andrew Darton

Executive Officer / Toshiyuki Suzuki

Executive Officer / Motohiro Kirihara


December 2007

Business Description

Marketing Research & Consulting


36 (fulltime)

Main Bank

MUFG Bank, Ltd.

Contact Details

Phone : +81-3-5304-0339
FAX : +81-3-5304-0340


Dentsu Macromill Insight Inc.

Trade organization memberships

Japan Marketing Research Association (JMRA)
ESOMAR (European Society for Opinion and Marketing Research)
IRIS (one of the world’s largest networks of independently owned research institutes)

Third-party certifications

JIS Q 15001 Privacy Mark
ISO/IEC 27001 (ISMS)

Access information

1-minute walk from JR "Yoyogi" Station (North Exit - A3)
5-minute walk from JR "Shinjuku" Station (New South Exit)
5-minute walk from Odakyu "Minami Shinjuku" Station


I’ve been privileged to work in qualitative research in Japan for the past 25 years, and fortunate to now be surrounded by a team of dedicated professionals working with some of the greatest brands in the world. 


We’ve witnessed great changes over the years, especially more recent trends towards a data-driven society, but we’ve always believed in the importance of revealing the cultural, social and emotional aspects of human behaviour that numbers alone cannot always interpret. 


As we look to the future, we remain excited to continue helping our clients understand this fascinating and ever-changing market.

Managing DirectorAndrew Darton



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