From medical professionals to patients and caregivers, healthcare research engages both sides of the equation, covering a wide range of topics ranging from branding and strategy to new product positioning, to help uncover valuable findings on the current and future direction of the Japanese medical sector.
In a clinical area where treatment methods continue to evolve, we worked with a major player in the pharmaceutical industry to taylor their messaging to suit the needs of Japanese physicians and create optimal positioning of their new product among competitors.
We conducted a year-long nationwide online diary engagement and regular monthly interviews with patients suffering from intractable skin diseases, to help a major pharmaceutical company to better understand the flare-up cycle and implement measures for future patient support.
We were commissioned to find a new positioning after weak sales of a new allergy drug. In-depth interviews with HCP's describing their prescription patterns and patients, detailing their most troublesome symptoms, revealed a critical missing link that when incorporated into the new proposition lead to a signicant improvement in the drug's sales performance.
