Whether face-to-face or online, one-on-one interviews and group discussions are designed to deep dive into any given topic to elicit meaningful responses and consumer truths.
Following an extensive but somewhat confusing global quantitive survey of users of cloud storage services, we conducted depth interviews and focus groups to help a market leader see through the practical responses of Japanese users to better understand the emotional needs influencing trial and adoption
We conducted depth interviews among current and lapsed customers of a long-established encumbent of Japan's rapidly evolving skincare market to understand the psychology of loyalty and churn among Japanese consumers
Via a two-phase series of focus groups with parents we garnered opinions and invaluable input on prototype tablet configurations intended to supplement junior-school curriculums to inform concept development and refining.
The selection of the right venue is important in qualitative research as differences in research environments are often reflected in how respondents answer your questions.
Sugata Research is equipped with industry-leading facilities and ideal environments to probe natural reactions of respondents aligned with issues, objectives, and methodologies.
Our facilities are designed by researchers, for researchers. We aim to provide comfortable environment not only to respondents but also to our clients who will spend hours behind the glass as well.
【Space D】Customizable space with a large electronic whiteboard with PC connectivity and dedicated overhead UI/UX cameras.
【Space D】Sophistically designed research space in a modern, Japanese style.
【Space D】Spacious mirror room for up to 12 observers. Individual viewing monitors that enable a close up view for UI/UX testing.
【Space A】A comfortable and modern research space that can cater to various group sizes. Equipped with a dedicated overhead UI/UX camera.
【Space A】A dedicated monitoring space equipped that allows for up to 10 observers.
【Space B】A smaller research lab ideal for in-depth interviews and mini-groups with a mirror room that can fit up to 6 observers.
【Space C】A cosy research space designed to relax respondents in a group or individual setting. Equipped with a dedicated overhead UI/UX camera.
【Space C】A dedicated monitoring space equipped that allows for up to 8 observers.
【Entrance】Comfortable reception space where respondents can be greeted and guided to their respective rooms.