CASE STUDIES

HOMECASE STUDIES

Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.

  • Hospitality
  • Market analysis (understanding the market)
  • Hospitality
  • Market analysis (understanding the market)

Exploring perceptions and opportunities for elevation of global hotel brand

We helped a globally recognized and successful hotel brand understand recent changes in perceptions of their brand, and changing customer needs and expectations in the post-pandemic world.

  • General consumer goods
  • Market analysis (understanding the market)
  • General consumer goods
  • Market analysis (understanding the market)

Mixing up methodologies to evaluate concepts for a global beauty brand​

Our comprehensive study involved a dual approach, combining both quantitative and qualitative research methodologies. We evaluated a brand concept for a seasonal promotion and explored the receptivity and brand perception of the client's new spring fragrance.

  • Consumer technology
  • Market analysis (understanding the market)
  • Consumer technology
  • Market analysis (understanding the market)

Exploring customization behaviors among Japanese VR users

We discovered numerous fundamental and hidden differences between Japanese and Western needs concerning private and public VR usage and customization culture.

  • General consumer goods
  • Targeting / positioning (identifying target and exploring the market)
  • General consumer goods
  • Targeting / positioning (identifying target and exploring the market)

Listening to the voices of Japanese trade experts for an international cheese manufacturer

To enhance an international cheese manufacturer performance in Japan, we explored perception through trade experts.

Decoding the Meaning of “Wellness” in Japan

Via a combination of experience, traditional desk research and semiotic analysis we helped a leading global semiotician decode the social, economic and political meanings of “wellness” in contemporary Japan.

Smartphone practical and aesthetic design preferences

Working with a leading smartphone manufacturer, we conducted extensive UX focused interviews to explore the practical and aesthetic preferences in smartphone design among Japanese consumers and to deliver actionable insights to help inform and optomise product design decisions.

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