Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.
We took our clients to Japanese homes in Tokyo and Osaka to observe and learn from VR enthusiasts.
Through this experience, insights and learnings around device and accessory customization for use in compact Japanese homes were surfaced.
Developing cross-team local knowledge to optimize VR device, accessory and app design for local needs was achieved through hands-on experience that wouldn’t otherwise be available.
To understand better consumer preferences for Atlantic salmon in Japan, we conducted a study with a unique methodology: Participants were asked to buy Atlantic salmon for sashimi and prepare it themselves.
We explored factors influencing Japanese consumer choices regarding Atlantic salmon, including quality and price considerations and limited cooking knowledge.
We also got to see some fantastic new recipes!
With a globally popular app aiming to implement inclusive features catering to Japanese users, we explored what diversity and inclusion meant in the context of Japanese society, and in what ways we could make every user feel included.
We found that while awareness surrounding diversity and inclusion has been expanding throughout recent years, there are persistent issues surrounding characteristics such as gender, disabilities, body sizes, ethnicities and age.
To build a more inclusive platform, we learned that it would be key to showcase diverse and personalized content and promote inclusivity among users by providing educational content regarding diversity and inclusion.
We helped a global renowned game developer and publisher gauge reactions among Japanese gamers to their latest strategy game offering.
Learning from the research enabled positioning and marketing communications to be honed for the Japanese market.
We helped a globally recognized and successful hotel brand understand recent changes in perceptions of their brand, and changing customer needs and expectations in the post-pandemic world.
Our comprehensive study involved a dual approach, combining both quantitative and qualitative research methodologies. We evaluated a brand concept for a seasonal promotion and explored the receptivity and brand perception of the client's new spring fragrance.
