Case study 1
Skin Care Moblographies
To get up close to women's everyday skincare routines, we took a two stage approach combining mobile ethnography and follow-up discussion sessions.
For the first stage, our participants filmed themselves as they went about their daily rituals. Spreading the process over a series of days helped our self-ethnographers to get comfortable with the process for a natural take on things. A series of additional video-diary exercises helped provide deeper insight into their behaviour.
The recorded material went on to stimulate discussion in the second stage, as we worked with our participants to develop new concepts that would work with their routines. It also gave us a rich source of visual media to bring our findings alive for the final output.