Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.
On behalf of a global technology giant, we conducted face-to-face and remote interviews with members of Aboriginal, Torres Strait Islander, and Pacific Islander communities to understand their opinions on a new Face ID-based age verification feature.
Through this research, our client was better able to understand the fears, concerns and aspirations around such technology, as well as improving the feature’s usage flow.
We took our clients to Japanese homes in Tokyo and Osaka to observe and learn from VR enthusiasts.
Through this experience, insights and learnings around device and accessory customization for use in compact Japanese homes were surfaced.
Developing cross-team local knowledge to optimize VR device, accessory and app design for local needs was achieved through hands-on experience that wouldn’t otherwise be available.
With a globally popular app aiming to implement inclusive features catering to Japanese users, we explored what diversity and inclusion meant in the context of Japanese society, and in what ways we could make every user feel included.
We found that while awareness surrounding diversity and inclusion has been expanding throughout recent years, there are persistent issues surrounding characteristics such as gender, disabilities, body sizes, ethnicities and age.
To build a more inclusive platform, we learned that it would be key to showcase diverse and personalized content and promote inclusivity among users by providing educational content regarding diversity and inclusion.
We discovered numerous fundamental and hidden differences between Japanese and Western needs concerning private and public VR usage and customization culture.