Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.
To understand better consumer preferences for Atlantic salmon in Japan, we conducted a study with a unique methodology: Participants were asked to buy Atlantic salmon for sashimi and prepare it themselves.
We explored factors influencing Japanese consumer choices regarding Atlantic salmon, including quality and price considerations and limited cooking knowledge.
We also got to see some fantastic new recipes!
We helped a global renowned game developer and publisher gauge reactions among Japanese gamers to their latest strategy game offering.
Learning from the research enabled positioning and marketing communications to be honed for the Japanese market.
Our comprehensive study involved a dual approach, combining both quantitative and qualitative research methodologies. We evaluated a brand concept for a seasonal promotion and explored the receptivity and brand perception of the client's new spring fragrance.
To enhance an international cheese manufacturer performance in Japan, we explored perception through trade experts.
