Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.
We conducted a comprehensive study for a major consumer goods company, to understand how Japanese people perceive curiosity, how it manifests in their daily routines, and how companies try to stimulate it.
Our approach involved a semiotic research, followed by a week-long online diary and individual interviews. By investigating from these various angles, we gained valuable insights into the Japanese perception of curiosity and its potential application in marketing.
Through a combination of cultural intelligence and semiotic analysis, we helped a global technology and e-commerce client understand the contemporary meaning of Japan and Japanese-ness, its socio-cultural implications, and how these influence the needs and behaviours of Japanese e-commerce customers.
Through this research, our client was better able to understand the fears, concerns and aspirations around such technology, as well as improving the feature’s usage flow.
