A broad and many faceted discipline, cultural intelligence enables the discovery, understanding, and mapping of a people’s socio-cultural contexts and outputs, whether it be for decoding the meaning of particular cultural “artifacts,” illuminating the latest street fashion trends, or understanding shifting political views.
Via a combination of experience, traditional desk research and semiotic analysis we helped a leading global semiotician decode the social, economic and political meanings of “wellness” in contemporary Japan.
While assisting a client in their preliminary market intelligence in Japan it came to light that they had no experience of doing business with Japanese companies. This can present a major challenge to new entrants to the Japanese market, so we prepared an extensive deck covering a range of cultural touch stones which help to understand and navigate the Japanese business environment.
A detailed report on the layouts and interior designs of Japanese homes was prepared for a major overseas hardware manufacturer to guide their future product development and current product advertising strategy to ensure maximum relevancy for Japanese users.
