News & Articles

• 2016.10.20
  Sugata Research Hosts the Autumn IRIS Conference
• 2016.03.29
  “The Seniors Market in Japan as Seen by Consumers” using JNN Data Bank
• 2015.02.20
  Trends in Japanese Media – 2015
• 2015.02.16
  草食 “Soushoku:” Men and the Changing Definition of Masculinity in Japan
• 2014.11.14
  Shared Housing in Japan: The Non-Japanese Perspective
• 2014.08.08
  Characters that Care: The Role of Animation in Top of Mind Awareness of Illnesses and Pharmaceuticals in Japan Part 2: Hello Hemophilia – Animated Characters and Disease Awareness
• 2014.08.04
  Sabage
• 2014.05.26
  Anisong as the bonding agent for the consolidation of Otaku culture into the global mainstream
• 2014.03.20
  Sticks and stones: The rift between words and actions in China, and the implications for inbound tourism to Japan
• 2014.03.14
  Trailblazer to trailing, japanese video game makers in the 21st centry