- Consumer technology
- Market analysis (understanding the market)
With a globally popular app aiming to implement inclusive features catering to Japanese users, we explored what diversity and inclusion meant in the context of Japanese society, and in what ways we could make every user feel included.
We found that while awareness surrounding diversity and inclusion has been expanding throughout recent years, there are persistent issues surrounding characteristics such as gender, disabilities, body sizes, ethnicities and age.
To build a more inclusive platform, we learned that it would be key to showcase diverse and personalized content and promote inclusivity among users by providing educational content regarding diversity and inclusion.
