Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.
Through a combination of focus group discussions and in-depth interviews, we supported a global athletic apparel brand in understanding how Japanese consumers perceive casual fashion, the associations they attach to it, and the implications for localising their tone of voice and messaging strategy.
Using a 1-to-1 CLT methodology (each participant conducted the survey with one interviewer), we assisted a global packaging company in testing new eco-friendly, carton-based packaging prototypes for a popular Japanese Lactaid drink to evaluate comfort and usability.
We conducted a comprehensive study for a major consumer goods company, to understand how Japanese people perceive curiosity, how it manifests in their daily routines, and how companies try to stimulate it.
Our approach involved a semiotic research, followed by a week-long online diary and individual interviews. By investigating from these various angles, we gained valuable insights into the Japanese perception of curiosity and its potential application in marketing.
Through a combination of cultural intelligence and semiotic analysis, we helped a global technology and e-commerce client understand the contemporary meaning of Japan and Japanese-ness, its socio-cultural implications, and how these influence the needs and behaviours of Japanese e-commerce customers.
Through this research, our client was better able to understand the fears, concerns and aspirations around such technology, as well as improving the feature’s usage flow.
On behalf of a global technology giant, we conducted face-to-face and remote interviews with members of Aboriginal, Torres Strait Islander, and Pacific Islander communities to understand their opinions on a new Face ID-based age verification feature.
Through this research, our client was better able to understand the fears, concerns and aspirations around such technology, as well as improving the feature’s usage flow.
We took our clients to Japanese homes in Tokyo and Osaka to observe and learn from VR enthusiasts.
Through this experience, insights and learnings around device and accessory customization for use in compact Japanese homes were surfaced.
Developing cross-team local knowledge to optimize VR device, accessory and app design for local needs was achieved through hands-on experience that wouldn’t otherwise be available.
