Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.
Through a combination of cultural intelligence and semiotic analysis, we helped a global technology and e-commerce client understand the contemporary meaning of Japan and Japanese-ness, its socio-cultural implications, and how these influence the needs and behaviours of Japanese e-commerce customers.
Through this research, our client was better able to understand the fears, concerns and aspirations around such technology, as well as improving the feature’s usage flow.
We helped a global renowned game developer and publisher gauge reactions among Japanese gamers to their latest strategy game offering.
Learning from the research enabled positioning and marketing communications to be honed for the Japanese market.
In a clinical area where treatment methods continue to evolve, we worked with a major player in the pharmaceutical industry to taylor their messaging to suit the needs of Japanese physicians and create optimal positioning of their new product among competitors.
