CASE STUDIES
HOMECASE STUDIESMultiple Myeloma product positioning

CASE STUDIES

Multiple Myeloma product positioning

  • Medical (Physicians)
  • Brand communications
  • Medical (Physicians)
  • Brand communications

In a clinical area where treatment methods continue to evolve, we worked with a major player in the pharmaceutical industry to taylor their messaging to suit the needs of Japanese physicians and create optimal positioning of their new product among competitors.

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