CASE STUDIES
HOMECASE STUDIESTesting the usability and comfort of prototype carton drinks for more eco-friendly initiatives

CASE STUDIES

Testing the usability and comfort of prototype carton drinks for more eco-friendly initiatives

  • General consumer goods
  • Usability test
  • General consumer goods
  • Usability test

Using a 1-to-1 CLT methodology (each participant conducted the survey with one interviewer), we assisted a global packaging company in testing new eco-friendly, carton-based packaging prototypes for a popular Japanese Lactaid drink to evaluate comfort and usability.

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