- Consumer technology
- Semiotics
- Brand communications
- Market analysis (understanding the market)
Through a combination of cultural intelligence and semiotic analysis, we helped a global technology and e-commerce client understand the contemporary meaning of Japan and Japanese-ness, its socio-cultural implications, and how these influence the needs and behaviours of Japanese e-commerce customers.
Through this research, our client was better able to understand the fears, concerns and aspirations around such technology, as well as improving the feature’s usage flow.
