- General consumer goods
- Semiotics
We conducted a comprehensive study for a major consumer goods company, to understand how Japanese people perceive curiosity, how it manifests in their daily routines, and how companies try to stimulate it.
Our approach involved a semiotic research, followed by a week-long online diary and individual interviews. By investigating from these various angles, we gained valuable insights into the Japanese perception of curiosity and its potential application in marketing.
