Sugata Research provides research programs optimally customized to address your unique challenges. We use a variety of research and recruiting methods to explore issues from diverse perspectives and gain valuable insights.
Using a 1-to-1 CLT methodology (each participant conducted the survey with one interviewer), we assisted a global packaging company in testing new eco-friendly, carton-based packaging prototypes for a popular Japanese Lactaid drink to evaluate comfort and usability.
We conducted a comprehensive study for a major consumer goods company, to understand how Japanese people perceive curiosity, how it manifests in their daily routines, and how companies try to stimulate it.
Our approach involved a semiotic research, followed by a week-long online diary and individual interviews. By investigating from these various angles, we gained valuable insights into the Japanese perception of curiosity and its potential application in marketing.
To understand better consumer preferences for Atlantic salmon in Japan, we conducted a study with a unique methodology: Participants were asked to buy Atlantic salmon for sashimi and prepare it themselves.
We explored factors influencing Japanese consumer choices regarding Atlantic salmon, including quality and price considerations and limited cooking knowledge.
We also got to see some fantastic new recipes!
We helped a global renowned game developer and publisher gauge reactions among Japanese gamers to their latest strategy game offering.
Learning from the research enabled positioning and marketing communications to be honed for the Japanese market.
Our comprehensive study involved a dual approach, combining both quantitative and qualitative research methodologies. We evaluated a brand concept for a seasonal promotion and explored the receptivity and brand perception of the client's new spring fragrance.
To enhance an international cheese manufacturer performance in Japan, we explored perception through trade experts.
