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Useful articles on marketing research and qualitative studies

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IRIS Global Public Confidence Study 2023 Part 3: Confidence in Healthcare

REPORT

2024.02.21

As a member of the IRIS Network (an international consortium of independent market research agencies), Sugata Research is proud to have contributed to a global market research study spanning 27 countries that aimed to capture public s …[see next]

IRIS Global Public Confidence Study 2023 Part 2: Confidence in Climate Change

REPORT

2023.12.15

As a member of the IRIS Network – an international consortium of independent market research agencies – Sugata Research is proud to have contributed to a global market research study spanning 27 countries. This research en …[see next]

IRIS Global Public Confidence Study 2023 Part 1: Confidence in Economy

REPORT

2023.08.17

As a member of the IRIS Network – an international consortium of independent market research agencies – Sugata Research is proud to have contributed to a global market research study spanning 26 countries. This research en …[see next]

IRIS COVID-19 Public Sentiment Survey – Japan Results Part 3: Attitudes and Understanding of COVID-19

REPORT

2020.04.30

About the IRIS COVID-19 Public Sentiment SurveyIRIS, a global network of independently owned market research institutes, recently conducted a multi-country market research study that aims to understand how the general public are fe …[see next]

IRIS COVID-19 Public Sentiment Survey – Japan Results Part 2: Economic and Lifestyle Concerns

REPORT

2020.04.28

About the IRIS COVID-19 Public Sentiment SurveyIRIS, a global network of independently owned market research institutes, recently conducted a multi-country market research study that aims to understand how the general public are fe …[see next]

IRIS COVID-19 Public Sentiment Survey – Japan Results Part 1: Confidence in Government

REPORT

2020.04.24

About the IRIS COVID-19 Public Sentiment SurveyIRIS, a global network of independently owned market research institutes, recently conducted a multi-country market research study that aims to understand how the general public are fe …[see next]

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