Useful articles on marketing research and qualitative studies
ARTICLES
2014.03.20
During a recent visit to Kanazawa in the Hokuriku region of Japan, I happened upon a cozy ramen noodle stand with an impressively long line of patrons waiting for seats. Not having a specific destination in mind and beginning to feel …[see next]
ARTICLES
2014.03.14
Historically Japanese game makers have pioneered and dominated the global market for video games. Over the past 10 years, however, their share has slipped to a current 30% of the US market and a mere 13% globally. Simply put they have …[see next]
ARTICLES
2012.01.31
When it comes to qualitative research, Japan has a reputation problem. The received wisdom is that the country’s culture of conformity and homogeneity makes consumer discussions difficult. However, with the right approach and …[see next]
ARTICLES
2011.05.24
Nick RobertsA summary of the findings of a qualitative research project carried out into the effects on consumer behaviour and attitudes six weeks after the Great East Japan Earthquake.On March 11th, only two months after leaving L …[see next]
