Useful articles on marketing research and qualitative studies
ARTICLES
2016.03.29
ForewordIn order to deepen understanding of the lifestyles of Japanese people we have implemented a new report project using JNN Data Bank.*The first time we have put the focus on the seniors market which is said to be promising in …[see next]
ARTICLES
2015.02.20
Japan is often acknowledged as standing at the bleeding edge of technology. While this is in many ways true on the hardware side, the softer side of things, media and content, have steadfastly defied the rapid advances seen among othe …[see next]
ARTICLES
2015.02.16
Every morning after Jiro showers, he spends over an hour on his daily beautification routine. Facial cleansers, moisturizers, toners, creams, hair gel and body sprays line the shelf just below the wall-mounted mirror in his single roo …[see next]
ARTICLES
2014.11.14
The idea and implementation of shared spaces, living and working, in Japan is fairly recent in its current incarnation. Within the past 5 years the number of shared housing units has blossomed from a handful to several hundred lo …[see next]
ARTICLES
2014.08.08
What do you get when you cross a squid, a ninja, and an obese black bear?If you said winning disease education campaign, you’re right!These and numerous other characters have been adopted to help answer health and welfare questions …[see next]
ARTICLES
2014.08.04
For a country as peaceful and gun free as Japan the recent boom in popular of an activity which revolves around shooting other people may seem odd in the extreme. However, the roots of the popularity of Sabage (short for “survival gam …[see next]
ARTICLES
2014.05.26
In the internet age we have a unique ability to observe in real time the birth of new subcultures and the transformation of existing subcultures into mainstream trends. The internet as a medium can additionally act as an accelerant fo …[see next]
ARTICLES
2014.03.20
During a recent visit to Kanazawa in the Hokuriku region of Japan, I happened upon a cozy ramen noodle stand with an impressively long line of patrons waiting for seats. Not having a specific destination in mind and beginning to feel …[see next]
