Useful articles on marketing research and qualitative studies
ARTICLES
2014.03.14
Historically Japanese game makers have pioneered and dominated the global market for video games. Over the past 10 years, however, their share has slipped to a current 30% of the US market and a mere 13% globally. Simply put they have …[see next]
ARTICLES
2012.01.31
When it comes to qualitative research, Japan has a reputation problem. The received wisdom is that the country’s culture of conformity and homogeneity makes consumer discussions difficult. However, with the right approach and …[see next]
ARTICLES
2011.05.24
Nick RobertsA summary of the findings of a qualitative research project carried out into the effects on consumer behaviour and attitudes six weeks after the Great East Japan Earthquake.On March 11th, only two months after leaving L …[see next]
