Senior Research Director

Louie McGeoch

With a background in Japanology, Louie spent his student years researching Japan and all things Japanese while completing a bachelor’s degree at the University of Edinburgh, a master’s degree at Leiden University and two years studying abroad in Japan at Waseda University and Doshisha University.

Now at Sugata, he manages research projects spanning the consumer, business and medical sectors with a particular focus on the B2B and B2C tech space. Leveraging his experience and expertise he helps clients uncover culturally contextual insights into the nuances of the Japanese market and works with them to refine and develop their business strategies in Japan.

In his free time, he enjoys healthy cooking and going to the gym.